We start by diving deep into your brand’s story, audience, and goals. Through collaborative workshops and research, we uncover the insights that will guide every creative decision.
How We Build Brands That Convert
At Junctures, our process is designed to create meaningful connections between your brand and its audience.
- Discovery
- Foundation
- Extension
- Acquisition
- Retention

Learn about you, and who you target.
This stage ensures we align our vision with yours, setting the foundation for impactful, results-driven work.
We help set the literal foundation of the brand.
With a clear direction in place, we craft the building blocks of your brand. From visual identity to core messaging, this stage establishes the essential elements that define who you are and how you connect with your audience. It’s where strategy meets creativity to create something timeless.
Our process includes:
- Research on product, people, and competitive landscape
- Brand strategy framework, prioritizing the brand finite resources into a clear and concise roadmap
- Creating the visual identity including the logo suite, palette, type, down to the illustration guidelines, photography treatments and more
- We then create a brand rollout strategy to have everything launched strategically
Once the foundation is set, we can build on it.
Here’s where your brand takes flight. We expand on your foundation with tailored assets like merchandise, packaging, and digital experiences that amplify your impact. Every touchpoint is designed to resonate with your audience and tell your story in new, exciting ways.
Now - let's get some customers.
We help you reach the right audience with scroll-stopping creative and targeted campaigns. From ad design to marketing strategies, this stage is all about generating buzz, capturing attention, and driving growth—turning curious onlookers into loyal customers.
The hard work is done, now let's try and retain each customer.
Building long-term relationships with your audience is key to growth and increasing LTW. We focus on creating thoughtful, on-brand retention strategies through email, SMS, freebies, and loyalty programs. By keeping your audience engaged and coming back, we help increase lifetime value and foster brand loyalty.
Turnaround projects as fast as possible.
Most of our projects are completed within 1-2 months as we know the importance of speed to market and rapid testing.
Discover areas for innovation
Throughout our process we're always looking for areas to innovate, whether that is truly unique packaging, bespoke merchandise, down to a single piece of collateral.
Our industries of focus include brands in CPG, DTC, fashion, hospitality, and emerging tech.
Partnering with brands that shape everyday experiences—on shelves, in store, online, and beyond.